The feed algorithm from Twitter highlights top tweets that you are not able to see in the normal timeline and it also mainly focuses on the real-time content. The algorithm in Twitter has been changing which is said to increase the engagement. According to Twitter the algorithm-defined feed is known to work perfectly and it adds the tweets in the timeline. The Twitter users can also see some of the tweets which they don’t follow in their timeline which is due to the feed algorithm. Once the entire tweets are gathered related to your followers, it would engage a tweet particularly for your interest. You will be able to see the high scoring tweets on top of the timeline followed by the remaining tweets. The users can only see the relevant tweets based on the score and the ranked timeline will feature relevant tweets based on your timeline.
The main aspects that are considered while ranking the tweets are much similar to News Feed algorithm from Facebook. The number of features considered and interactions will be increasing based on the behavior patterns. It is important to generate engagement using the tweets and this gives more opportunity to get exposed with the highlighted elements. Even though this is not considered to be much effective when compared to the Facebook News Feed algorithm, but Twitter algorithm give opportunity to expose refining its system. Twitter has been able to evolve its own learning models and understand the user responses in more ways so the tweets can get exposure for the relevant users.
Twitter has been facing lot of problem in recent time with its declining engagement, but the algorithms are able to offer relevant results to the users. The entire tweet timeline will be changed as per algorithm-defined model, but it will not show the most relevant content in the feed even if you fail to notice it. The marketers will get more support with this feature when the algorithms improve after you understand the potential limitations of the tweet performance. Twitter is not known to drive more referral traffic and it recommends good content that can be more influential based on particular niche.
There are many online experiments that have been able to show important potential in improving the metrics in tweet engagement as well as the time spent by the users on Twitter. This updated timeline is expected to support in the increase of audience numbers as well as engagement on this social media channel. The algorithms is said to work to produce good results which will be used on this social platforms even if the users like or dislike them. To know whether a specific tweet will be engaging, this algorithm will consider total interactions in the past or present based on the tweet. Twitter has more simple process when compared to Facebook related to the engagements based on tweets. To know more about Twitter algorithm, it is important to study how it works.