1. Select a camera- This is the first step while creating the video content for your marketing process. Now you have better cameras on smartphones that can be the right solution to create a perfect video. You will be able to create good quality videos with the help of latest smartphones. If you are ready to spend more money on creating the video try to purchase a camera. After recording the video through smartphone, you must transfer it to the PC as it will not have enough space to store the video.
2. Camera accessories- There are few special accessories that must be purchased while using a video camera to shoot your video which includes tripod. This will help you to keep the camera in a perfect place without any shakes. There are also tripods available for smartphones that can be used to create the video in a perfect way.
3. Select good lighting conditions- This is very important if you are creating a video suitable for your audience to view on the social media platform. Having a poor lighting can spoil your entire video and make it look blur. While recording the video make sure to face light source to make it fall directly on your face.
4. Microphone for video- The microphone will help you to record audio along with the video while shooting with a video camera. Try to invest some additional money to purchase a microphone that can easily record all types of videos during your shoot. The people who are viewing your video will also like to hear good audio and this will keep them engaged. There are also few expensive and extremely sensitive microphone that can pick up some of the tiniest sound, so consider this if you want to make your video a complete package for your audience.
5. Video background- When you start your shooting, try to select the best background for your video. Select your home if you are not able to spend more money in visiting a shooting spot. Just use a background that is suitable for your video and cover the wall in your hair to start the shooting.
6. Edit your video- Once you have shot a perfect video for your marketing process, try to edit it using a software. There is a number of video software that can be used for editing your video to make it suitable for the social media channels. Some of this software are available for free and purchase a premium version if you want to edit the video in a professional way.
Now you can use the video content to promote your brand on the social media platform. Make sure that your video s related to your brand, so it can help to create an engagement.